USAToday also has this article on her Harlequin-NASCAR tie-in, focusing on the commercially-impressive demographic numbers of female NASCAR fans:
Nielsen Media Research figures from 2003 show NASCAR led the NFL and major league baseball in percentage of female viewers on broadcast networks. Women were 35% of the total audience for NASCAR, two percentage points more female viewers than for the NFL and MLB.
The percentage is of a stunning seventy-five million total NASCAR viewers. So consider this to have been our class' brush with literary celebrity....and with signed copies to prove it.
No comments:
Post a Comment