Nielsen Media Research figures from 2003 show NASCAR led the NFL and major league baseball in percentage of female viewers on broadcast networks. Women were 35% of the total audience for NASCAR, two percentage points more female viewers than for the NFL and MLB.
The percentage is of a stunning seventy-five million total NASCAR viewers. So consider this to have been our class' brush with literary celebrity....and with signed copies to prove it.
Monday, February 19, 2007
Our Guest Speaker in Big Media appearances
Nancy Warren is featured in today's New York Times 'Books' section with an article and impressive photograph.
USAToday also has this article on her Harlequin-NASCAR tie-in, focusing on the commercially-impressive demographic numbers of female NASCAR fans: